INFLUDEO and POCA

INFLUDEO is the K-POP company behind POCA.

We make new ways for K-POP and fans to connect.

INFLUDEO is the company behind POCA. We make every moment of discovering, trading, experiencing, trusting, and keeping K-POP a little better for fans around the world.

A brand by INFLUDEO

  1. 01Discover
  2. 02Trade
  3. 03Experience
  4. 04Trust
  5. 05Keep
  6. 06Fall in love again

01About

It started with
a single photocard.

It started with a simple idea: make it easier and safer for fans to buy and sell the photocards they love.

The closer we looked at a single card, the more moments we began to see behind it: discovering something you love, checking prices late at night, wanting to know it is genuine, meeting other fans while traveling, and eventually finding something new to love.

Today, we look beyond the card itself and work on the entire experience of being a K-POP fan.

  1. Then01

    A place to
    buy and sell photocards

    We built a marketplace where fans can check prices and trade with confidence.

  2. Now02

    A place where
    the experiences you love connect

    From inspection and storage to international shipping, offline spaces, and global distribution, we keep expanding the fan experience.

02POCA

Five names come together
as one POCA.

POCA is INFLUDEO’s flagship brand. Across five businesses, we stay with fans as they discover what they love, trade it, experience it in person, trust it, keep it, and find something new to love.

  1. 01

    POCA MARKET

    Find. Trade.

    A place where fans around the world find photocards, check prices, and trade. Inspection, storage, and international shipping all connect in one flow.

  2. 02

    POCA SPOT

    Meet in real life.

    We bring fandom off the screen and into real cities. Starting in Korea, we are expanding POCA around the world so fans can experience it where they travel and live.

  3. 03

    POCA B2B

    Move it worldwide.

    We connect Korean K-POP products with businesses worldwide. From sourcing and wholesale to logistics, we build the routes that help the right products reach the right places at the right time.

  4. 04

    POCA GEN

    Make it trustworthy.

    A new collectible standard made for photocards. We authenticate and protect each card so it can carry a trusted identity and be kept for years. We believe photocards deserve a standard of their own.

  5. 05

    POCA ORIGINALS

    Create what comes next.

    We do more than distribute existing IP. We create and grow IP of our own, combining familiar character worlds with the language of K-POP to shape a genre that does not have a name yet.

03Ecosystem

One moment of fandom
leads to the next.

Each business can grow on its own. But when they connect, they create experiences none could build alone. What starts in one place carries naturally into the next.

  1. START FANS It starts with what fans love
01

MARKET

More than 15 million monthly price lookups show us which cards are loved, where, and how much. It becomes a map for the other four businesses.

04Scale

We started in Korea,
but our fans were global from day one.

  • Countries

    100+

    countries where fans
    use POCA MARKET

  • Monthly price lookups

    15M+

    monthly
    photocard price lookups

  • Monthly visitors

    500K+

    monthly visitors to
    POCA MARKET

Monthly POCA MARKET metrics

05Culture

How we work
is part of
what we build.

On top of the habits we have kept from the beginning, we are adding the leadership practices our team needs today, one by one.

What we have kept from the beginning

Our DNA
  1. 01

    Start with the customer

    Every decision starts with a real problem fans experience.

  2. 02

    Focus on what matters

    We choose what needs to be done before what we simply can do.

  3. 03

    Move fast and learn

    We choose fast execution and learning over perfect plans.

  4. 04

    Take on what has not been done

    We willingly take on problems without obvious answers.

  5. 05

    Move before being asked

    We spot problems before someone has to point them out.

  6. 06

    Own it to the end

    What we start remains ours through the outcome.

What we are making clearer for 2027

Leadership
  1. 01

    Say it clearly.

    Goals · Expectations · Feedback

    We are direct about goals, expectations, and feedback so everyone can explain what we are doing, why it matters, and what good looks like in the same words.

  2. 02

    Keep aligning.

    1on1 · Check-in · Conversation

    We talk often through 1:1s and check-ins. We surface issues while they are still small, so nothing important appears for the first time at review time.

  3. 03

    Delegate and own the outcome.

    Ownership · Accountability

    When we delegate work, we delegate real authority with it. The owner of an area makes decisions and stays accountable for the outcome.

Perspective

Understand fans,
and the next move becomes clear.

Fandom moves quickly. Rather than deciding the answer we want to build first, we stay close to what fans actually search for, where they meet, and what they choose to keep.

  1. 01

    Stay close.

    We look not only at what fans say, but at what they actually do.

  2. 02

    Check the data and the real world.

    We look at transaction data and real-world experiences together to find the next problem worth solving.

  3. 03

    We change when we need to.

    When fandom moves, we change our products and the boundaries of our businesses with it.

Everything we build starts with fans. FANS → PRODUCT → EXPERIENCE → NEXT

06Team

We turn what we love
into what we do best.

Some of us have loved K-POP for years; others are only beginning to discover it. What we share is a genuine commitment to making the fan experience a little better.

Blog We write openly about how we work on our team blog. Careers We are looking for people to join us. See our open roles. (opens in a new window)

07Together

Let’s make
the next scene together.

Partnership

We are looking for partners to build the next chapter of POCA with us.

Brands, IP holders, distributors, venue partners, and more—if you want to create a better fan experience together, we would love to talk.

Contact us
Careers

Come work with us.

We are looking for people who want to build new ways for K-POP and fans to connect, together with us.

View open roles (opens in a new window)